252 hooks across 18 categories. Every hook uses placeholders so it adapts to any niche: [AUDIENCE], [PROBLEM], [RESULT], [TIMEFRAME], [TOPIC], [PRODUCT], [NUMBER], [COMPETITOR], [MISTAKE], [BIG BRAND].

How to use: pick the category that matches your video's job, fill the placeholders with specifics, then run it through the Hook Quality Scorecard at the bottom. Specific beats clever, every time.

1. Curiosity hooks

1. Nobody can explain why this [TOPIC] strategy works. But it does.
2. There's a reason every [AUDIENCE] you follow started doing [TOPIC] this month.
3. I found something weird in [NUMBER] [TOPIC] case studies.
4. The most successful [AUDIENCE] I know does the opposite of this.
5. This [TOPIC] trick shouldn't work. Here's the data that says it does.
6. What [BIG BRAND] knows about [TOPIC] that you don't.
7. I asked [NUMBER] [AUDIENCE] the same question. One answer kept coming back.
8. The [TOPIC] pattern hiding in plain sight.
9. Everyone missed the real reason [BIG BRAND] pulled off [RESULT].
10. There are only [NUMBER] ways to fix [PROBLEM]. Most people pick the worst one.
11. Something changed in [TOPIC] this year and almost nobody noticed.
12. The question every [AUDIENCE] should ask before [TOPIC]. Nobody does.
13. Here's what [NUMBER] hours of studying [TOPIC] actually taught me.
14. The part of [TOPIC] no one shows you on camera.

2. Contrarian hooks

1. [TOPIC] advice is mostly wrong. Here's what the data says instead.