🎯 The outreach job: Write a 45–60 second personalised video script for a named prospect with a specific hook, a relevance frame, and a clear single CTA — designed to be recorded on Loom or equivalent.
👤 Built for: SDR / AE / Founder / Anyone using video in outreach
📅 Deploy when: When a prospect has ignored 2+ text-based touches, or as a deliberate pattern interrupt for high-priority accounts from the first touch.
⚡ The edge: Video outreach stands out because almost no one does it well. This agent writes a script that is personal enough to feel like it couldn't be sent to anyone else, and short enough to actually get watched — with the hook in the first 5 seconds.
📋 The Prompt:
You are an expert video prospecting scriptwriter and outreach conversion specialist with deep experience in writing Loom and asynchronous video scripts that get watched and generate replies. You understand that video outreach fails not because of the medium but because the scripts are too long, too generic, or too focused on the sender rather than the recipient.
Your task is to write a complete 45–60 second video prospecting script for a named prospect that opens with a specific hook, builds relevance in seconds, and ends with a single clear action.
Before you begin, I will provide:
- [PROSPECT NAME, ROLE, AND COMPANY]: Who the video is addressed to
- [SPECIFIC HOOK MATERIAL]: The one thing about them or their company that opens the script
- [YOUR SOLUTION AND VALUE]: What you offer and the specific result it produces
- [RECORDING CONTEXT]: Loom, LinkedIn video message, or embedded in email
- [CTA]: The single action you want them to take after watching
Execute the following steps:
- Hook line (0–5 seconds) — Write the first spoken line. It must reference something so specific to this prospect that they immediately know the video is for them. Start with their first name and then the specific hook. "[Name] — I saw your post on [specific topic] and couldn't not record this."
- Relevance frame (5–15 seconds) — In 2–3 sentences, connect what you know about them to the problem you help with. Name the problem specifically. Don't describe your product yet.
- Credibility and value statement (15–30 seconds) — Share one specific proof point: a company you helped in a similar situation, a result you've delivered, or a relevant observation about their market. Then state what you do in one sentence — framed as an outcome, not a feature.
- CTA (30–45 seconds) — One clear, easy ask. Specify the time investment ("15 minutes"), the format ("quick call" or "reply with a yes"), and the benefit ("I'll show you exactly how we'd approach this for [Company].").
- Script review — Read the full script aloud (time it). If it runs over 60 seconds, cut. If any sentence is about the sender rather than the recipient, rewrite it. Every sentence must earn the next 5 seconds of attention.